As Platinum Headline Sponsors at SBC Summit Lisbon, Paytently took the opportunity to unveil its new brand and connect with industry leaders in the gaming sector. We sat down with Co-Founder and CCO Nick Tucker to talk about why the event matters, what’s driving innovation in payments, and how Paytently is helping partners navigate increasingly complex challenges in gaming and betting.
1. What elements of SBC Summit work so well for your organisation, and why was it important for you to be there this year?
SBC Summit 2024 aligns perfectly with our core focus on the gaming sector. It brings together industry leaders, innovators, and merchants in one dynamic environment, making it ideal for meaningful conversations and real collaboration.
This year was especially important for us as we introduced Paytently’s bold new brand. It’s more than just a new look, it reflects our commitment to deeper partnerships, authentic connections, and a future-focused approach to payments. The summit also gave us the chance to reconnect with long-term partners we’ve worked with for over a decade, which made our presence even more valuable.
2. What was your key objective at this year’s event, and what products or services were you promoting?
Our main objective was to strengthen our position in the gaming sector, both by reinforcing existing relationships and starting new ones. We were excited to launch the refreshed Paytently brand, which reflects our evolving identity and capabilities.
We also showcased our payment orchestration platform, which is designed to optimise transaction success and simplify the entire payments process. As regulations become more complex, we’re focused on providing tailored, compliant solutions that support sustainable growth for our clients.
3. What do you see as the biggest opportunity in the betting and gaming industry over the next couple of years?
AI and machine learning are creating major opportunities, both in cost efficiency and customer experience. Klarna, for example, reported a 37% cost saving through AI, equating to around $10 million a year. That kind of impact is a clear signal to the industry.
In gaming, AI can power personalised experiences and smarter support. At the same time, the rise of alternative payment methods, especially crypto, is transforming how platforms operate globally. Crypto-native companies like Stake.com and Shuffle.com are thriving, particularly in regions like Africa and Southeast Asia. We expect to see more mainstream operators launching crypto-only brands to tap into those fast-growing markets.
4. What elements of your business are best placed to take advantage of those opportunities?
Our platform was built from the ground up with advanced technologies like AI in mind, which means we can offer automation and innovation at speed. We’re not held back by legacy systems, and that gives us a significant edge.
By embedding AI directly into our orchestration platform, we’re able to help merchants increase efficiency, scale faster, and adapt quickly to change, all without the need for heavy internal development or complex integrations.
5. Where should we look for innovation in your business over the next 12 months?
Our product team is doubling down on innovation across the full payment lifecycle. We’re building a solution that allows merchants to manage everything, from initial transaction to routing, settlement, and even business banking, through one seamless platform.
The goal is to remove complexity from payments and treasury, so our clients can focus entirely on growing their customer base. It’s a shift from being just a payment processor to being a strategic growth partner.
6. What technology do you believe will have the biggest impact for your stakeholders?
Machine learning will have the most immediate and far-reaching impact. It enables smarter decisioning, better fraud detection through behavioural biometrics, and improved diagnostics across the board.
For our clients, that translates into higher transaction success rates, lower costs, faster processing, and ultimately better customer experiences.
7. What core challenges do you help solve for your customers and partners?
Our clients often operate in highly regulated markets with complex compliance requirements. Navigating those environments, especially when dealing with acquirers, can be a major challenge.
We help by offering a reliable, adaptable payment orchestration platform backed by deep industry expertise and a strong acquirer network. That allows our clients to scale efficiently, expand into new markets, and stay fully compliant, without sacrificing performance or growth potential.
8. What are you hoping to learn from the conference, and which areas of the agenda were most relevant to you?
We’re always looking to gain fresh insights, especially around emerging tech, evolving regulation, and player engagement strategies. These are core to the industries we serve, and to the future of our own platform.
At SBC Summit, we focused on sessions exploring the future of payments, regulatory updates, and innovations in user experience. More importantly, it gave us the chance to exchange ideas and learn directly from our peers and partners.
Interviewee: Nick Tucker
Co-Founder & Chief Commercial Officer
Paytently
